Fitness

Crunch Fitness

All projects The club at night, a long pale panelled facade with an entrance tower carrying a lit Crunch Fitness sign.

The club at night, a long pale panelled facade with an entrance tower carrying a lit Crunch Fitness sign.

Jplus has partnered with Crunch Fitness to design and permit clubs across the US. Our assignment is to work with the franchisees on their new location by holding the Crunch Corporate standards of design.

Type: Fitness

The partnership: Jplus works with Crunch Fitness franchisees on their own locations, designing and permitting each one to the standards Crunch Corporate sets. Jeff Jennings founded the firm in 2005 and has spent more than thirty years in fitness himself, which is where the firm's reading of how a club actually works comes from.

How we work: Hands-on, and reachable: Jeff and the team stay available by phone or email, and a project is seen through from start to finish. Jplus brings its own engineers and designers so a club arrives as one package, and holds the budget across design fees, agency costs and construction.

Every club is its own building

The club head on at sunset, a lit Crunch Fitness sign on the central gable above a brick frontage. — Duluth, GA

The club at night, its illuminated Crunch Fitness sign glowing on a dark facade above lit entrance doors. — Apollo Beach, FL

A storefront framed in orange with the Crunch Fitness sign above the doors, the parking lot full of cars. — Fern Creek, KY

A long low storefront in grey and white with the Crunch Fitness sign over its glazed entrance. — Pompano Beach, FL

An aerial view of a long white and grey box with yellow bays and a domed entrance tower, its parking lot full. — Indianapolis, IN

A pale grey box seen from above, its dark sign block flanked by orange piers, a red walkway leading to the doors. — Beaumont, TX

A cream strip centre with a dark sign block over its entrance, downtown office towers rising behind it. — Memphis, TN

A tall black wall between two orange piers, with a slim canopy over the glass entrance doors below. — Madison, WI

A dark gabled entry bay under a green metal roof, set into a long white strip centre at a street corner. — Warner Robins, GA

A wide grey parapet with yellow corner piers over a stone base, window graphics along the entrance front. — Yukon, OK

A yellow parapet over a stone base with blue awnings along the glazed front, a grand-opening balloon beside it. — Killeen, TX

A dark box with orange awnings each side of its glazed entrance, the sky pink behind it at dusk. — Virginia Beach, VA

A long white box seen from above, an orange sign panel marking the recessed entrance, a wide lot in front. — Sioux Falls, SD

A grey sign block with yellow piers rising above a cream strip centre, a tall orange balloon on the roof. — San Pedro, TX

A grey masonry front with a dark sign block and orange panels, strings of bunting running across it. — Pittsburgh, PA

An orange sign block over the entrance of a long strip centre, orange bunting strung across the frontage. — Odessa, TX

The floor

The training floor wide, machines, benches and racks under an exposed steel roof, No Judgments on the floor.

The machine floor down its length, ranks of plate-loaded machines under an exposed blue-painted roof.

A row of squat racks along a dark blue wall, hung with bumper plates over lifting platforms.

Squat racks and lifting platforms down one side of the club under a blue-lit wall.

The free weight area, A-frame dumbbell racks and flat benches under an orange and red wall.

Rows of dumbbells and benches the length of the club, sunlight falling from a row of high windows.

Free weights and multi-station rigs on a black floor, Hustle lettered across a dark blue wall.

Silver multi-station rigs with blue benches in a row, an orange wall and training lettering behind.

Plate-loaded machines in a row on a grey floor with medicine balls racked between them.

Cardio and conditioning

A long row of treadmills running the depth of the club, the HIIT Zone sign on an orange wall beyond.

The HIIT Zone, a run of orange circuit machines along a yellow wall under the HIIT Zone sign.

A turf sprint lane down the middle of the floor with punching bags hanging either side.

A black turf lane marked in white, punching bags along one side and squat racks to the left.

A row of rowing machines on black rubber, a yellow wall behind lettered Goal: Demolish.

The studios

The cycling studio lit entirely in red, rows of bikes facing a mirrored wall under Ride Like The Wind.

The way into the group fitness studio, glass doors under a red wall lettered Join The Party.

A studio with a mirrored end wall and low stage, TRX straps hanging along a red wall.

An empty studio with a wood floor and mirrored end wall, It's Getting Hot In Here on the grey wall.

Recovery

The entrance to the recovery suite, an R and R monogram on a blue wall above glass doors.

Massage chairs standing in timber-screened bays along a pale wall lettered Elevate Your Recovery, on a wood floor.

An infrared sauna lined in pale timber, slatted heater panels above a bench on three sides.

A cedar sauna lit warm from a cove, two tiers of bench and a guarded heater in front.

The youngest members

A room for children with purple walls, orange theatre seats under Little Crunchers Big Goals.

A play room for children, screens on two walls and a blue-panelled barrier lettered Play.

The childcare room, a low blue-panelled enclosure with a soft play mat, bouncers and activity frames.

Front of house

The front desk, an orange and grey counter lettered Join The Fun, a red runner leading into the club.

The welcome desk inside the entrance, an orange and black counter facing a row of turnstiles.

A landing at the top of the stairs, glass doors into a studio beside glass-fronted drinks coolers.

Have something in mind?

Tell us about the building and the people who will use it. We stay involved from the first sketch through to opening day.

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